SECTION 108.51. Definitions

The following words and terms when used in this subchapter shall have the following meanings unless the contents clearly indicate otherwise.

(1) Advertisements--Information communications made directly or indirectly by publication, dissemination, solicitation, endorsement or circulation or in any other way to attract directly or indirectly any person to enter into an express or implied agreement to accept dental services or treatment related thereto. Advertising may include oral, written, broadcast and other types of communications disseminated by or at the behest of a dentist. The communications include, but are not limited to, those made to patients, prospective patients, professionals or other persons who might refer patients, and to the public at large. Advertisements include electronic media and print media.

(2) Electronic Media--Radio, television and the Internet.

(3) Location Signage--Signage adhered to the physical building at which a dental office is located or at the entry to a shopping park or parking lot that is intended as an indicator for the public to physically locate the dental office.

(4) Patient of Record--A patient who has been examined and diagnosed by a licensed dentist and whose treatment has been planned by a licensed dentist.

(5) Print Media--Newspapers, magazines, periodicals, professional journals, telephone directories, circulars, handbills, flyers and other similar documents or comparable publications, the content of which is disseminated by means of the printed word. "Print media" shall also include stationery and business cards.

(6) Testimonial--An attestation or implied attestation to the competence of a dentist's services or treatment.

Source Note: The provisions of this §108.51 adopted to be effective May 1, 2013, 37 TexReg 9637