SECTION 130.90. Audio/Video Production II Lab (One Credit), Adopted 2015

(a) General requirements. This course is recommended for students in Grades 10-12. Prerequisite: Audio/Video Production I. Corequisite: Audio/Video Production II. This course must be taken concurrently with Audio/Video Production II and may not be taken as a stand-alone course. Districts are encouraged to offer this lab in a consecutive block with Audio/Video Production II to allow students sufficient time to master the content of both courses. Students shall be awarded one credit for successful completion of this course.

(b) Introduction.

(1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.

(2) The Arts, Audio/Video Technology, and Communications Career Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content, including visual and performing arts and design, journalism, and entertainment services.

(3) Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Building upon the concepts taught in Audio/Video Production, in addition to developing advanced knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications Career Cluster, students will be expected to develop an advanced understanding of the industry with a focus on pre-production, production, and post-production products. Through diverse forms of storytelling and production, students will exercise and develop creativity, intellectual curiosity, and critical-thinking, problem-solving, and collaborative skills. This course may be implemented in an audio format or a format with both audio and video. Requiring a lab corequisite for the course affords necessary time devoted specifically to the production and post-production process.

(4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.

(5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.

(c) Knowledge and skills.

(1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:

(A) participate in training, education, or certification for employment;

(B) demonstrate professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability;

(C) demonstrate skills related to seeking and applying for employment;

(D) update a resume, cover letter/letter of interest, and career portfolio to document information such as work experiences, licenses, certifications, and work samples; and

(E) demonstrate skills in evaluating and comparing employment opportunities.

(2) The student applies academic knowledge and skills in production projects. The student is expected to:

(A) apply English language arts knowledge and skills by consistently demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, manuals, proposals, and other client-based documents; and

(B) apply mathematics knowledge and skills in invoicing and time-based mathematics by consistently demonstrating knowledge of arithmetic operations and applying measurement to solve problems.

(3) The student develops a perception of self, human relationships, and the world. The student is expected to:

(A) demonstrate the value and purpose of listening, observing, concentrating, cooperating, and using emotional and sensory recall;

(B) develop and practice effective voice and diction;

(C) analyze strategies such as advertising; perpetuating stereotypes; and using visual representations, special effects, and language used by media to inform, persuade, entertain, and transform culture;

(D) explore the emotional and intellectual effects of visual media on viewers; and

(E) analyze how visual and audio techniques such as special effects, editing, camera angles, reaction shots, sequencing, and music convey messages in media.

(4) The student applies professional communications strategies. The student is expected to:

(A) adapt language for audience, purpose, situation, and intent through structure and style;

(B) analyze and organize oral and written information;

(C) analyze, interpret, and communicate information, data, and observations;

(D) create and deliver formal and informal presentations;

(E) apply active listening skills to obtain and clarify information;

(F) listen to and speak with diverse individuals;

(G) collaborate with others in a production role such as talent, director, producer, videographer, and editor to tell a story through live or recorded productions; and

(H) exhibit public relations skills to increase internal and external customer/client satisfaction.

(5) The student understands and examines problem-solving methods. The student is expected to:

(A) employ critical-thinking skills independently and in groups;

(B) employ interpersonal skills in groups to solve problems; and

(C) demonstrate responsibility, artistic discipline, and creative problem solving by concentrating in one or more areas of audio and video production such as directing, producing, writing, videography, and editing.

(6) The student uses technology applications and processes. The student is expected to:

(A) use technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects; and

(B) use processes such as personal information management, file management, and file sharing.

(7) The student applies safety regulations. The student is expected to:

(A) implement personal and workplace safety rules and regulations throughout the production process;

(B) recognize and resolve potential safety concerns; and

(C) follow emergency procedures.

(8) The student applies leadership characteristics to student organizations and professional development activities. The student is expected to:

(A) employ leadership skills to accomplish goals and objectives by exhibiting problem-solving and management traits;

(B) employ teamwork and conflict-management skills to achieve collective goals;

(C) establish and maintain effective working relationships by providing constructive praise and criticism, demonstrating sensitivity to and value for diversity, and managing stress and controlling emotions;

(D) prepare for meetings by developing goals and objectives to achieve within a scheduled time and producing agendas;

(E) conduct and participate in meetings to accomplish work tasks by achieving goals and objectives within a scheduled time; producing meeting minutes, including decisions and next steps; and using parliamentary procedures, as needed; and

(F) employ mentoring skills to inspire and teach others.

(9) The student applies ethical decision making and complies with laws regarding use of technology in audio/video production. The student is expected to:

(A) demonstrate an understanding of ethical conduct related to interacting with others and providing proper credit for ideas;

(B) apply copyright laws in relation to fair use and acquisition, trademark laws, and personal privacy laws;

(C) model respect for intellectual property; and

(D) demonstrate proper etiquette and knowledge of acceptable use policies.

(10) The student applies technical skills for efficiency. The student is expected to:

(A) employ planning and time-management skills to complete work tasks; and

(B) use technology to enhance productivity.

(11) The student demonstrates an understanding of audio and video production. The student is expected to:

(A) understand set-up, execution, and trouble-shooting of standard systems for the audio/video industry, including editing systems, wireless and wired transmission systems, cabling, and configurations for production purposes;

(B) employ the operation of recording devices, including metering a recording signal for proper levels and proper maintenance of recording equipment; and

(C) apply appropriate industry-related terminology.

(12) The student understands the pre-production process. The student is expected to:

(A) apply critical elements, including purpose, target audience, and distribution, in the pre-production stage by identifying and evaluating the production;

(B) use advanced technology applications to facilitate pre-production by developing a budget with considerations for cast, crew, equipment, and location;

(C) write documents of the scripting process such as treatments, storyboards, rundowns, and scripts for various types of programs;

(D) use proper formatting for the specific type of production document;

(E) identify specific elements of the production document needed for successful production, such as cast, props, and sound effects;

(F) determine artistic impact of production plan;

(G) determine the use of art elements such as color, texture, form, line, and space;

(H) determine the principles of design such as continuity, pattern, rhythm, balance, proportion, and unity in products;

(I) determine cast, crew, equipment, and location requirements for a successful production;

(J) conduct auditions for the talent and secure the crew required for a successful production; and

(K) examine various contracts related to industry tasks by using talent releases for productions.

(13) The student applies the production process. The student is expected to:

(A) apply the coherent sequence of events to successfully produce a script;

(B) use lighting techniques, including three-point lighting, reflected light, color temperatures, lighting filters, lighting gels, and understand lighting and its emotional impact on productions;

(C) demonstrate a knowledge of audio techniques by using various microphone types;

(D) demonstrate an understanding of sound mixing and elements of a final audio mix;

(E) execute production of the script by demonstrating teamwork and knowledge of interpersonal skills with sensitivity to diversity when directing crew and talent;

(F) apply knowledge of the critical elements in designing activities in the production stage;

(G) employ knowledge of digital editing by addressing various distribution formats, including electronic, disk, tapeless, and tape;

(H) ingest media to an editing system for the purpose of manipulating recorded media;

(I) properly monitor equipment to ensure quality recordings;

(J) set appropriate levels before recording by using broadcast standard tools; and

(K) identify standards for logging notes during the recording process.

(14) The student understands the post-production process relating to video systems. The student is expected to:

(A) demonstrate knowledge of video systems such as digital and analog systems, software applications, and communication and network components;

(B) demonstrate an understanding of various input, processing, output, and storage devices;

(C) demonstrate an understanding of compatibility issues, including digital file formats and cross-platform connectivity; and

(D) demonstrate an understanding of high definition and standard definition output media.

(15) The student understands the post-production process relating to animation effects. The student is expected to:

(A) use character generators, fonts, colors, and principles of composition to create graphic images; and

(B) create captions or titles for video and graphics.

(16) The student understands the post-production process relating to output for distribution. The student is expected to:

(A) demonstrate proficiency in outputting production for distribution using various compression standards and techniques;

(B) understand the relationship between file size and quality;

(C) use various delivery formats such as disk, broadcast, cellular, portable devices, electronic, and online delivery;

(D) determine the appropriate delivery method based on distribution needs;

(E) extend the learning environment through digital sharing and gathering such as cloud computing, emerging collaboration technologies, data mining strategies, and mobile technologies;

(F) use appropriate computer-based productivity tools to create and modify solutions to problems;

(G) integrate productivity tools to develop and modify solutions to problems; and

(H) create technical documentation related to project specifications.

(17) The student understands the post-production process relating to level of project success. The student is expected to:

(A) critique production to determine how the various elements resulted in a successful or unsuccessful project; and

(B) recognize and evaluate final production as an art form.

Source Note: The provisions of this §130.90 adopted to be effective August 28, 2017, 40 TexReg 6601