SECTION 130.88. Audio/Video Production I Lab (One Credit), Adopted 2015

(a) General requirements. This course is recommended for students in Grades 9-12. Recommended prerequisite: Principles of Arts, Audio/Video Technology, and Communications or Digital Media in the Information Technology Career Cluster. Corequisite: Audio/Video Production I. This course must be taken concurrently with Audio/Video Production I and may not be taken as a stand-alone course. Districts are encouraged to offer this lab in a consecutive block with Audio/Video Production I to allow students sufficient time to master the content of both courses. Students shall be awarded one credit for successful completion of this course.

(b) Introduction.

(1) Career and technical education instruction provides content aligned with challenging academic standards and relevant technical knowledge and skills for students to further their education and succeed in current or emerging professions.

(2) The Arts, Audio/Video Technology, and Communications Career Cluster focuses on careers in designing, producing, exhibiting, performing, writing, and publishing multimedia content, including visual and performing arts and design, journalism, and entertainment services.

(3) Careers in audio and video technology and film production span all aspects of the audio/video communications industry. Within this context, in addition to developing technical knowledge and skills needed for success in the Arts, Audio/Video Technology, and Communications Career Cluster, students will be expected to develop an understanding of the industry with a focus on pre-production, production, and post-production audio and video products. Requiring a lab corequisite for the course affords necessary time devoted specifically to the production and post-production process.

(4) Students are encouraged to participate in extended learning experiences such as career and technical student organizations and other leadership or extracurricular organizations.

(5) Statements that contain the word "including" reference content that must be mastered, while those containing the phrase "such as" are intended as possible illustrative examples.

(c) Knowledge and skills.

(1) The student demonstrates professional standards/employability skills as required by business and industry. The student is expected to:

(A) participate in training, education, or certification for employment;

(B) demonstrate professional standards and personal qualities needed to be employable such as oral and written communication, leadership, teamwork, appreciation for diversity, conflict management, customer service, work ethic, and adaptability;

(C) demonstrate skills related to seeking and applying for employment; and

(D) create a resume and cover letter/letter of interest to document information such as work experiences, licenses, certifications, and work samples.

(2) The student applies academic knowledge and skills in audio and video projects. The student is expected to:

(A) apply English language arts knowledge and skills by demonstrating use of content, technical concepts, and vocabulary; using correct grammar, punctuation, and terminology to write and edit documents; and composing and editing copy for a variety of written documents such as scripts, captions, schedules, reports, and manuals; and

(B) apply mathematics knowledge and skills in invoicing and time-based mathematics by demonstrating knowledge of arithmetic operations and applying measurement to solve problems.

(3) The student understands professional communications strategies. The student is expected to:

(A) adapt language such as structure and style for audience, purpose, situation, and intent;

(B) organize oral and written information;

(C) interpret and communicate information, data, and observations;

(D) deliver formal and informal presentations;

(E) apply active listening skills;

(F) listen to and speak with diverse individuals; and

(G) exhibit public relations skills.

(4) The student understands and examines problem-solving methods. The student is expected to:

(A) employ critical-thinking skills independently and in groups; and

(B) employ interpersonal skills in groups to solve problems.

(5) The student applies technology applications and processes. The student is expected to:

(A) use technology applications such as social media, email, Internet, writing and publishing, presentation, and spreadsheet or database applications for audio and video production projects; and

(B) use processes such as personal information management, file management, and file sharing.

(6) The student applies safety regulations. The student is expected to:

(A) implement personal and workplace safety rules and regulations;

(B) follow emergency procedures; and

(C) identify and report safety-related problems that may result from working on location.

(7) The student develops leadership characteristics. The student is expected to:

(A) employ leadership skills;

(B) employ teamwork and conflict-management skills;

(C) participate in meetings; and

(D) participate in mentoring activities.

(8) The student applies ethical decision making and complies with laws regarding use of technology in audio and video production. The student is expected to:

(A) demonstrate an understanding of ethical conduct related to interacting with others and providing proper credit for ideas;

(B) apply copyright laws in relation to fair use and acquisition, trademark laws, and personal privacy laws; and

(C) model respect for intellectual property.

(9) The student develops career-building characteristics. The student is expected to:

(A) create a career portfolio to document information such as work experiences, licenses, certifications, and work samples;

(B) demonstrate skills in evaluating and comparing employment opportunities;

(C) examine and employ professional networking opportunities such as career and technical student organizations, professional social media, industry professional organizations; and

(D) examine employment opportunities in entrepreneurship.

(10) The student applies technical skills for efficiency. The student is expected to:

(A) employ planning and time-management skills to complete work tasks; and

(B) use technology to enhance productivity.

(11) The student develops a basic understanding of audio and video production. The student is expected to:

(A) use terminology associated with the industries;

(B) apply writing skills to develop an audio script;

(C) apply various styles of music as needed to create a specific emotional impact;

(D) use various audio tape, tapeless, and file formats;

(E) use various microphones based upon type and pickup patterns; and

(F) use various audio cables and connectors.

(12) The student employs knowledge regarding use of video. The student is expected to:

(A) apply writing skills to develop a video script;

(B) use various video tape, tapeless, and file formats;

(C) use various video cables and connectors;

(D) demonstrate operation of video cameras; and

(E) demonstrate how to properly maintain video equipment;

(13) The student employs various videography techniques. The student is expected to:

(A) demonstrate how to frame and maintain picture composition;

(B) demonstrate focusing techniques;

(C) demonstrate camera and tripod movements; and

(D) demonstrate proper exposure and white balance.

(14) The student edits basic audio and video productions. The student is expected to:

(A) demonstrate skills required for editing using linear and nonlinear systems; and

(B) employ knowledge of control peripherals for capturing or ingesting media.

(15) The student understands the pre-production process. The student is expected to:

(A) implement procedures to track trends, set timelines, and evaluate progress for continual improvement in process and product;

(B) respond to advice from peers and professionals;

(C) create technology specifications;

(D) monitor process and product quality using established criteria;

(E) create a script and identify resources needed to begin the production;

(F) apply budgeting considerations for cast, crew, equipment, and location;

(G) analyze the script and storyboard for a successful production;

(H) participate in the team roles required for completion of a production; and

(I) employ cast, crew, equipment, and location for a scripted production.

(16) The student understands the production process. The student is expected to:

(A) implement a coherent sequence of events to successfully produce a script;

(B) use lighting techniques, including three-point lighting, reflected light, color temperatures, and lighting filters;

(C) employ audio techniques, including microphone variances and sound mixing; and

(D) demonstrate knowledge of interpersonal skills with sensitivity to diversity when directing crew or talent.

(17) The student understands the post-production process. The student is expected to:

(A) demonstrate knowledge of video systems such as digital and analog systems, software applications, and communication and network components;

(B) make appropriate decisions regarding the selection of software;

(C) make necessary adjustments regarding compatibility issues, including digital file formats and cross-platform connectivity;

(D) apply animation effects using character generators, fonts, colors, and principles of composition to create graphic images, captions, or titles for video and graphics;

(E) demonstrate proficiency in the use of a variety of electronic input devices;

(F) use a variety of strategies to acquire information from online resources;

(G) acquire electronic information in a variety of formats;

(H) use different compression standards and techniques to output for distribution;

(I) format digital information for effective communication with a defined audience using appropriate font attributes and color, white space and graphics, and camera perspective;

(J) use appropriate content selection and presentation;

(K) understand target audiences and demographics;

(L) determine appropriate delivery method based on distribution needs;

(M) deliver products in a variety of media by using various delivery formats such as disk, broadcast, cellular, portable device, electronic, and online delivery;

(N) use appropriate computer-based productivity tools to create and modify solutions to problems;

(O) create audio and video technology products for a variety of purposes and audiences;

(P) develop technical documentation related to audio and video technology; and

(Q) demonstrate innovative uses of a wide range of emerging technologies, including online learning, mobile devices, digital content, and Web 2.0 tools such as podcasting, wikis, and blogs.

Source Note: The provisions of this §130.88 adopted to be effective August 28, 2017, 40 TexReg 6601